Digital analytics services
Since 2010, Mehdi Oudjida helps advertisers and digital agencies on digital analytics projects as a freelance consultant.
He builds solutions and custom analytics consisting of defining KPI, metrics and data to collect ; the tracking and the data collection, the configuration of softwares ; the data viz with dashboards & reports.
He makes data analysis to optimize business performance and UX of digital ecosystems. He follows experimentation campaigns with multivariate & d'A/B testing. He conducts analytics training & takes care about skills transfers to ease internalization of analytics activities by his clients.
Digital analytics softwares
Expertise on key digital analytics softwares
With Looker Studio
With 9 years of experience using this data visualization software through intensive practice, development work, coaching, blogging, and conference speaking, Mehdi Oudjida, Looker Studio Expert, has built an innovative ecosystem dedicated to a tool he is particularly passionate about, with the goal of elevating the user experience to a higher level.
This website, focused on Looker Studio, notably features advanced tutorials and a Chrome extension designed to boost the productivity of creators of interactive reports using this data visualization software.
Clients
Advertisers or digital agencies, Mehdi Oudjida helps them providing his analytics skills.
