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Digital analytics services

Since 2010, Mehdi Oudjida helps advertisers and digital agencies on digital analytics projects as a freelance consultant.

Design & implementation of custom digital analytics devices
Design & implementation of custom digital analytics devices
Data analysis for the optimisation of business performance & UX
Data analysis for the optimisation of business performance & UX
Experimentations - Multivariate & A/B testing campaigns
Experimentations - Multivariate & A/B testing campaigns
Training & analytics skills transfers
Training & analytics skills transfers

He builds solutions and custom analytics consisting of defining KPI, metrics and data to collect ; the tracking and the data collection, the configuration of softwares ; the data viz with dashboards & reports.
He makes data analysis to optimize business performance and UX of digital ecosystems. He follows experimentation campaigns with multivariate & d'A/B testing. He conducts analytics training & takes care about skills transfers to ease internalization of analytics activities by his clients.

Digital analytics softwares

Expertise on key digital analytics softwares

Latest conference

Mehdi Oudjida, Digital analytics consultant - Freelance
Marketing Analytics Summit Italy - November 10, 2021
Latest speaker participation for an analytics conference:

Google Analytics tools

Available for free, the tools below have been cooked with Google Data Studio. It is a way to address some specific issues about data management of Google Analytics.

Check all usual common denominators explaining a temporal change anomaly on Google Analytics & get a first level of insights
Control if your data collection has reached the limits of the free version of Google Analytics

Clients

Advertisers or digital agencies, Mehdi Oudjida helps them providing his analytics skills.

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CONTACT

Consultant digital analytics à Lyon