Digital analytics services
Since 2010, Mehdi Oudjida helps advertisers and digital agencies on digital analytics projects as a freelance consultant.
![Design & implementation of custom digital analytics devices Design & implementation of custom digital analytics devices](/img/prestations-services/dispositifs-personalises.png)
![Data analysis for the optimisation of business performance & UX Data analysis for the optimisation of business performance & UX](/img/prestations-services/analysis-optimisation.png)
![Experimentations - Multivariate & A/B testing campaigns Experimentations - Multivariate & A/B testing campaigns](/img/prestations-services/ab-testing.png)
![Training & analytics skills transfers Training & analytics skills transfers](/img/prestations-services/formation-training.png)
He builds solutions and custom analytics consisting of defining KPI, metrics and data to collect ; the tracking and the data collection, the configuration of softwares ; the data viz with dashboards & reports.
He makes data analysis to optimize business performance and UX of digital ecosystems. He follows experimentation campaigns with multivariate & d'A/B testing. He conducts analytics training & takes care about skills transfers to ease internalization of analytics activities by his clients.
Digital analytics softwares
Expertise on key digital analytics softwares
![Looker Studio (Google Data Studio) Looker Studio (Google Data Studio)](/img/logiciels/looker-studio.png)
![BigQuery & Google Cloud Platform BigQuery & Google Cloud Platform](/img/logiciels/google-cloud-platform.png)
![Google Tag Manager Google Tag Manager](/img/logiciels/google-tag-manager-gtm.png)
![Google Analytics Google Analytics](/img/logiciels/google-analytics-ga.png)
![Piwik Pro Piwik Pro](/img/logiciels/piwik_pro.png)
![Piano Analytics Piano Analytics](/img/logiciels/piano_analytics.png)
Conference - Latest talk
![Mehdi Oudjida, Latest conference Mehdi Oudjida, Latest conference](/img/wissi/superweek_conference.png)
- Superweek 2024
- Digital Analytics international conference
- January 30, 2024
- Looker Studio learnings & advanced tactics for a non-negotiable exacting result
- https://superweek.hu/
Blog
Follow my analytics blog posts, and especially about the data visualisation software Looker Studio.
Clients
Advertisers or digital agencies, Mehdi Oudjida helps them providing his analytics skills.