Digital analytics services
Since 2010, Mehdi Oudjida helps advertisers and digital agencies on digital analytics projects as a freelance consultant.
He builds solutions and custom analytics consisting of defining KPI, metrics and data to collect ; the tracking and the data collection, the configuration of softwares ; the data viz with dashboards & reports.
He makes data analysis to optimize business performance and UX of digital ecosystems. He follows experimentation campaigns with multivariate & d'A/B testing. He conducts analytics training & takes care about skills transfers to ease internalization of analytics activities by his clients.
Digital analytics softwares
Expertise on key digital analytics softwares
Conference - Latest talk
- Superweek 2024
- Digital Analytics international conference
- January 30, 2024
- Looker Studio learnings & advanced tactics for a non-negotiable exacting result
- https://superweek.hu/
Blog
Follow my analytics blog posts, and especially about the data visualisation software Looker Studio.
Looker Studio Companion - Chrome extension
Mehdi has created an extension for Google Chrome browser to help the use of Looker Studio with additional features, not available natively in the data viz tool. If you are a Data Studio user, feel free to test this plugin.
Clients
Advertisers or digital agencies, Mehdi Oudjida helps them providing his analytics skills.
